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来源：百度知道 编辑：UC知道 时间：2024/05/16 02:12:59
Perhaps Coke's most intensive advertising campaign took place in 1979 when the company employed separate terms of advertising consultants in 15 different countries.The company flew the teams into New York for an exhaustive marathon brainstorming session.
Given specific creative guidelines,the teams produced hundreds of promotional ideas and 10 potential ad compaigns.Consumer testing proved the best to be"Have a Cokeand a Smile."The company then chose six teams to work around the clock for three weeks to design the new advertising.To push the change,the company spent the most money ever on advertising.
Coca-Cola has evolved into more than a one-product company.Today,it sells 20 kinds of soft drinks.has fast-food sector that sells Minute Maid products and Hi-Cfruit drinks,and entertainment sector that includes Columbia Pictures.But the original Coke is still at the heart of the company's operations,accounting for 70 percentof all its soft drink unit sales.
Given specific creative guidelines,the teams produced hundreds of promotional ideas and 10 potential ad compaigns.Consumer testing proved the best to be"Have a Cokeand a Smile."The company then chose six teams to work around the clock for three weeks to design the new advertising.To push the change,the company spent the most money ever on advertising.
Coca-Cola has evolved into more than a one-product company.Today,it sells 20 kinds of soft drinks.has fast-food sector that sells Minute Maid products and Hi-Cfruit drinks,and entertainment sector that includes Columbia Pictures.But the original Coke is still at the heart of the company's operations,accounting for 70 percentof all its soft drink unit sales.
也许焦煤最密集的宣传活动发生在1979年,当该公司聘请独立顾问公司在15个不同的广告公司乘机countries.the队进入了纽约马拉松献策会议无遗. 创意给予具体指导,生产队数十个想法和推广潜力的最佳广告compaigns.consumer检验证明是"有cokeand微笑" 该公司选择了当时六个工作小组,以24小时为期三周advertising.to推向新设计变更,该公司有史以来花费最多的广告. 可口可乐已演变成比一company.today产品,出售20种软drinks.has快餐业产品销售量分钟女佣和高新cfruit饮料、娱乐行业,包括哥伦比亚pictures.but原来的心脏仍焦煤公司的业务,占全部70percentof软饮料销售单位.